Leadership 2019-05-02T11:07:54+00:00


Eli Assoolin

Eli Assoolin

Co-founder, CEO and Chairman of the Board

Eli brings to Newsight Imaging over 24 years of experience in the semiconductor industry and sensor technology.

Before establishing Newsight imaging, Eli has held key positions in chip design and CAD in several leading companies, including Motorola, DSP Group, Magma ICCOM, Transchip and others. He has also served as the General Manager of Maple Technologies.

Eli holds a BSc. CS, and holds an Executive-MBA from the Bar Ilan University.

Eyal Yatskan

Eyal Yatskan

Co-founder, CTO & board member

Eyal brings to Newsight Imaging more than 25 years of experience in the semiconductor industry.

Prior to founding Newsight, Eyal held CTO, R&D manager and VLSI department manager positions in full custom ASIC/FPGA design at leading semiconductor corporations. Among others, Eyal served as Consulting VLSI Director at Rachip and Director Chip Design at TransChip.

He is a Senior Lecturer at the Holon Institute of Technology, Hightech Experts Training and CDC.

Eyal holds a BA in Computer Engineering from the Technion and an MBA from Boston University.

Beny Bar

Beny Bar


Beny is an experienced industry veteran with over 33 years of experience in the semiconductor industry. Beny has held key positions as analog and digital chip designer and layout manager at National Semiconductor. Among others, Beny has established the Avanti and Apache offices in Israel.

Beny was also a VP at VLSI of the DSP Group and has served as the Sales Account Manager Technology at Cadence Design Systems.

Beny holds a B.Sc. in Electronics Engineering from the Ben Gurion University.

Yaron Cohen

Yaron Cohen


Yaron has vast experience as the Chief Financial Officer. He has worked for several global companies in the fields of electric infrastructures, e-commerce and renewable energy.

Yaron specialises in fundraising, cooperating with global boards of’ directors and venture capital firms. He played a crucial role in establishing global subsidiaries all over the word mostly in China and Hong Kong, where he led the intricate financial, operational and tax processes.

Yaron was responsible for public and private companies in his role as manager at BDO.

Yaron has a C.P.A license, M.B.A and B.A titles in, from the faculty of finance and accounting from the College of Management in Israel.

Yaron Cohen

Uri Baror

Senior Director Engineering

Uri has over 25 years of experience in VLSI and Systems including SoC development from concept to tape-out and post tape-out activities. Uri has vast hands on and managerial experience in architecture, front end, verification, tape-out, testing, FPGA based development boards, and experience in SW development tools. Prior to Newsight Imaging Ltd. Uri worked for Intel on LAN products in the Networking Department and was the System Group manager at StarCore LLC. Uri also worked for other leading companies like DSP Semiconductors, Infineon and LSI. Uri holds a B.S. in Electrical Engineering Summa Cum Laude from the University of South Florida.

Yaron Cohen

Erez Lev

Director of Business Development

Over 28 years of experience in the Multinational Leading High-tech companies.

Prior to Newsight Imaging Ltd, Erez held a position as the General Manager of ConnectOne Ltd,

a company making IP Connectivity modules for the IOT and IIOT Industry.

During this position Erez was responsible for the entire operation of the company.

Before ConnectOne, Erez held several Sales and Marketing management position at M-Systems and later at SanDisk, where his latest position was the Europe General Manager of SanDisk Embedded. At this position, Erez was responsible for entire activity of SanDisk Embedded in the region including the sales, marketing technical support and operation. Erez holds a BA in Business Management with honor from Darby University.